The History of Country Coach Motorhomes: Luxury on Wheels

Among RV enthusiasts, the name Country Coach carries a reputation for craftsmanship, innovation, and luxury. For decades, Country Coach motorhomes were considered some of the finest on the road, blending elegant design with engineering excellence. Though the brand’s journey has had ups and downs, its legacy remains strong in the world of luxury motorhomes.

The Beginning of Country Coach

Country Coach was founded in 1973 in Eugene, Oregon, by Bob Lee, a visionary in the RV industry. Originally called Country Camper, the company began by building Class A motorhomes on simple frames.

By the late 1970s, the company rebranded as Country Coach, Inc., reflecting its evolution into a premier luxury motorhome manufacturer.

Growth in the 1980s and 1990s

Through the 1980s and 1990s, Country Coach built a reputation for:

• High-quality craftsmanship with solid wood cabinetry and custom interiors

• Innovative chassis design, including their proprietary DynoMax chassis for smoother rides and better handling

• Luxury features that rivaled high-end residential homes

Country Coach motorhomes were highly sought after by full-time RVers and those who wanted a coach that blended performance with luxury living.

Becoming a Leader in Luxury Motorhomes

By the 1990s, Country Coach had firmly established itself as a top competitor in the luxury diesel pusher market, alongside brands like Newmar, Monaco, and Tiffin.

Some of its most popular models included:

• Magna – A flagship luxury motorhome with cutting-edge design.

• Affinity – Known for its premium features and custom craftsmanship.

• Intrigue – A blend of performance and comfort.

• Allure – A more approachable entry point into Country Coach luxury.

Each motorhome was built with attention to detail and tailored to meet the desires of discerning travelers.

Challenges and Changing Ownership

Despite its success, Country Coach faced financial struggles during the late 2000s. The 2008 economic downturn hit the luxury RV market particularly hard, and in 2009, Country Coach filed for bankruptcy.

The brand changed hands multiple times, including a brief revival attempt in 2015 by new ownership, but large-scale production never fully returned.

The Legacy of Country Coach

Though Country Coach no longer produces new motorhomes, its legacy lives on:

• Pre-owned Country Coach motorhomes are still highly valued in the resale market for their durability and luxury.

• Many RV enthusiasts consider them among the best-built motorhomes ever made.

• Their innovative chassis and craftsmanship influenced the standards of modern luxury RVs.

Country Coach owners remain a tight-knit community, proud of their coaches and the heritage behind them.

The history of Country Coach Motorhomes is a story of innovation, luxury, and a lasting impact on the RV industry. From its beginnings in Oregon to its peak as a leader in high-end motorhomes, Country Coach set standards that still inspire RV manufacturers today.

While the brand may no longer be in production, its motorhomes continue to symbolize the best of what a luxury coach can be—quality, performance, and timeless design.